I’m at an interesting 1 day conference today, ITS2011. The focus is on the future of internet technology. This is not the type of conference we typically attend, we are usually at the marketing focused events. Of course, you can’t have an internet technology event without talking about marketing, so of course I’m picking up some good social media and marketing tips.
What does our future look like?
The CEO of Cisco offered up a motivating entertaining keynote, with a focus on embracing change. We live for change here, you cannot survive in internet marketing without embracing and learning new methods every month, so you’d think his chat would be a snore. Still his presentation got me thinking about the assumptions we make, and how to reach beyond what we know is happening today and anticipate what is going to happen tomorrow. He shared a fantastic interview from 1964 by the author of 2001, Arthur C. Clark, with his predictions for the future. He said maybe the world would not exist (meaning we would live virtually. That we would be able to work from anywhere, even Tahiti or Bali. Imagine that! 🙂 So what is our future going to look like in 20 years? Visualize it and fit your business into it . Is video going to be huge? Yes. Is mobile taking over? Yes. Be ready for that.
Social Media takeaway from ITS 2011
The social media panel gave a basic overview, but some productive takeaways are about using Linked In more, especially for a B2B business. People tend to discuss social media as Twitter and Facebook, but Linked In is a tremendous resource for reaching businesses and often overlooked. It’s not as important for all business models, but spend a few minutes evaluating if this is a missed opportunity for you.
- Have all employees update their profiles.
- Set up your company page.
- Regularly update status, even just to share a new blog post.
- Join groups and PARTICIPATE in them.
- Connect Linked In with your Slideshare account if you have one.
- Participate in Linked In Answers.