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Archive for the 'Social Media Marketing' Category

As you may know we recently re-branded our company and along with creating a new name, website, and logo – we also had to change all of our social media pages / URL’s to reflect the new company name.

Thankfully these days most of the popular social media sights have special tools designed just for this purpose and I will walk you through a few of them. (more…)

Another Facebook advertising glitch yesterday, December 7, 2012. A poorly built system now completely not able to launch an ad.  Not sure who else has experienced the new approval method on Facebook for ad copy, but it will blow your mind how moronic it is.  Surprise surprise, Facebook advertising not working again.

Yesterday when I updated a routine ad campaign,  to advertise a recent post for a client, I performed the usual:  chose a recent post, and unpaused the campaign.  Typically the ad stays in Pending Review and is automatically approved within a few hours, and we receive an email confirming when it launches.  Not this time. With no explanation, while I happened to be on my personal Facebook page, a frame “Your Ad is Almost Ready!” and invites me to Finish My Ad.  That’s odd since I finished it hours ago.

SEO Moves - Facebook Ads Fail - Finish Your Ad

 

This takes you a Review page to name and review your ad.  But it’s not the ad I chose, so I have to chose Edit Ad.  This takes me to a dead page. It’s broke.

 

SEO Moves - Facebook Ads Fail

Round two, the following day, ad campaign still pending review, nothing launched, I see the same Frame “Your Ad is Almost Ready” and this time the ad is correct.  Success you think? Afraid not, clicking Approve Ad also takes you back to the same page, nothing will approve and the ad will not launch. It’s broke.

Facebook just implemented a system where an ad you already approved has to be approved by you a second time? And you only know this if you happen to log on to your Facebook page later that day? No email notice for this? No warning you will be expected to approve it? And then it does not even work?  That has to be great for conversions! The most popular website on the planet in dire need for advertising revenue, and their systems are not tested before launch.

This is the equivalent of checking out at Amazon, and randomly visiting their site later in the day to be asked “Are you sure you really really want to buy these things?” and they are not the right things. Or you do click Yes I Really Really Want to Buy These Things, and are ignored.  No sale, no shipping, no conversion.

I wish I could share a solution for anyone experiencing this right now.  Yeah yeah, try a different browser, clear your cache, delete the entire campaign and start over, RIIIIIIGHT, I’ll get right on that.  I think I’ll turn up our AdWords campaign instead.

Rant over.

Pinterest_Logo

Nowadays, many people are using Pinterest to as a tool for promoting their ecommerce businesses. What makes Pinterest ideal for ecommerce is that it is a social media platform which is primarily visual. Since many people use photos to market their products, Pinterest offers a place where they can pin, link and share their photos. Using different pin boards, one can easily highlight different items. In addition, you can also post photos of future sales and products.

The following are some guidelines for using Pinterest for ecommerce.

  1. Appear professional

Make sure your Pinterest account looks as professional as possible. Customize your profile page, arrange your pin boards appropriately and use unique and catchy board covers. Do your best to make your account stand out from others in your niche.

  2. Include Pinterest widgets in your product pages

Having Pinterest widgets in your product pages will enable people to easily share your products. Whenever an image is repinned, it will still have a link to your product page, as well as your Pinterest profile. This will result in an increase of traffic to your ecommerce site.

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Terms Of Service for Photos on Social Media

As the Internet focuses on Social Media, photographs become increasingly important. Facebook, Twitter and Google+ posts share better with great photographs. Unlike video or text, photographs are immediate, beautiful and engaging. Unfortunately there are ownership issues surrounding photographs on social media that every photographer, marketing manager or business should be aware of.

The issues related to copyrights are clearly listed in the Terms of Service agreements on every social media site. Buried in these lengthy, complex agreements are terms that are designed to protect the social media site. Each agreement is a little different and they are updated and changed periodically.

On most Social Media sites when materials with intellectual property rights like photographs are posted the poster is granting a non-exclusive sub-license of the photograph to the social media site. The sub-license is free and it allows other users of the site and the social media site itself to turn around and then use or license the photo for free or for profit. The photographer (or owner of the exclusive license) retains ownership of the photograph but only in a non-excusive capacity once it is posted.

 

Why do these sub-licenses matter?

From a professional photographer’s perspective by posting a photo on a social media site they are basically removing the ability to ever sell the exclusive right to the photograph down the road. Should the photographer’s work ever become valuable both the social media site and any other entity that has acquired the photograph through the site can use it as they see fit for profit without owing royalties to the photographer. In the case of Google+ this license if forever, called an “irrevocable” license.

Here is the TOS for Google+

“By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which you submit, post or display on or through, the Services.

You agree that this license includes a right for Google to make such Content available to other companies, organizations or individuals with whom Google has relationships for the provision of syndicated services, and to use such Content in connection with the provision of those services.

You understand that Google, in performing the required technical steps to provide the Services to our users, may (a) transmit or distribute your Content over various public networks and in various media; and (b) make such changes to your Content as are necessary to conform and adapt that Content to the technical requirements of connecting networks, devices, services or media. You agree that this license shall permit Google to take these actions.”

Google+’s user agreement is the most extensive of all the social media sites in that it is irrevocable. The forever nature of the license means that under no circumstances can the poster of the photographer ever recover exclusive rights to the photograph.

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As I began to post a recent article from a blog on one of our SEO Moves Facebook pages, a little message popped up informing me of a new way to promote my business online.   After clicking to “Learn More” I have found that Facebook has just released a new option to “Promote your Post” for all business pages that have more than 400 likes.  They also came out with a handy guide explaining how to use this new functionality titled “Promote Your Page Posts“.  Here is a screenshot of what the initial promote option looked like for me:

SEO Moves Facebook Promote Post Option

Based on the information provided in the guide for using this feature, the higher you set your budget, Facebook will automatically attempt to determine the number of users that would be reached by your promotion.  Once you start the promotion, you are able to pause it, adjust it, and resume it at your will.  You can also target the promotion to users by location or language.  This will cause the post to only show promoted for users that are from the set location or language and can be helpful for a regional company that would like to promote a sale or special offer in only one particular area.  The entire process is described in the guide as:

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Last night while browsing Facebook’s iPhone app,  a little message popped in at the top of my News Feed informing me of a new Facebook iPhone app devoted to managing the pages you are an admin on all from one place.

Install Facebook Pages Manager Notification in News Feed

While the number of smartphone users continue to grow daily and as social media interaction is developing into a major factor in the credibility of “great content” in Google’s eyes; I decided to head over to App Store and give it a try.

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The Google Analytics Logo

Track any client side event with google analytics

By: Bob Tantlinger

I’ve recently been doing some work integrating social media events, such as facebook likes, with google anayltics and was pleased to find that Google gives you a deep level of control over what you can track. It occurred to me that since a social media “event” is not really much different than any other client side event, why not use google analytics to keep tabs on any event the visitor might trigger.

With just a few lines of code, you can take your analytics a step further and get some fine grained details about not only your visitors, but their interaction with your web site. Using the techniques I show below you can answer questions such as:

  • Did the user scroll a section of your page into view?
  • Did the user start filling out a form?
  • Did the user encounter an error while interacting with your site?
  • Did the visitor move their mouse over a particular page element?

These are just few examples off the top of my head for how this could be useful, but you get the point. The sky is virtually the limit on what you can track.

Get Tracking with _trackEvent

So, let’s dig in with a quick and dirty example that shows how to detect if a user mouses over a a specific image on your page. To get started, you’ll need:

  • A google anyltics account (Obviously)
  • The google tracking code installed in your sites head
  • JQuery included in your page

When you include google’s tracking code in your html, it brings in a global variable named _gat (Google analytics tracker) . Using this variable, we have a handle by which we can get all trackers that have been included on the page. Using the tracker objects, we can push arbitrary events onto the _gaq (google anyltics queue) to be tracked. They can be anything. Their meaning is entirely up to you.

After an event has been pushed onto the queue as an event, you can monitor them under the “Events” section in your google analytics account. (If you’re the pointy hair type, it’s probably neat idea to set up goals for your events!)

So, the steps thus far are:

  • Decide what arbitrary events you want to track
  • Get a handle on all trackers included on the current page with _gat
  • Use the tracker to send an event to GA.

In our example, we will present the user with some images of food and ask which is their favorite. We want to know when a user mouses over an image, what type of image it was, and which food they select. With this in mind we might write with some code such as this (Take note of comments)
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Pinterest Logo

Tracking Pins With the Pinterest Button

By: Bob Tantlinger

Recently I was tasked with logging social media interaction on a site utilizing the “buttons” (what do you call those anyway) of Twitter, Facebook, Google+, LinkedIn, and Pinterest.

We wanted to be able to record not only when a social media button was clicked, but when an actual share, like, or whatever took place. In other words, we needed to know that the user actually did the share. Nothing very difficult. Most of the big players in social media have handy APIs that let you subscribe to events they fire off when a share takes place, which makes this fairly straight forward. In a perfect world it WOULD be easy, but there’s -always- a monkey wrench lurking around the corner ready to ruin your day. In this case the monkey wrench was a royal “Pin in the Ass.” I am referring to, of course, Pinterest.

Pinterest is the newest social media fad, so their button is popping up all over the place at an alarming rate. Everyone is rushing to get their images pinned to the worlds biggest pin board. But there’s a problem. While Pinterest’s “Pin it” button works fine, they offer no offical API, so unlike the other social media services, there’s not much you can do with the Pin It button. You can stick it on your site, and that’s it. You cannot track events, such as when a “pin” occurs, or even when someone simply clicks on the darn thing.

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I’m at an interesting 1 day conference today, ITS2011.  The focus is on the future of internet technology. This is not the type of conference we typically attend, we are usually at the marketing focused events. Of course, you can’t have an internet technology event without talking about marketing, so of course I’m picking up some good social media and marketing tips.

What does our future look like?

The CEO of Cisco offered up a motivating entertaining keynote, with a focus on embracing change.  We live for change here, you cannot survive in internet marketing without embracing and learning new methods every month, so you’d think his chat would be a snore.  Still his presentation got me thinking about the assumptions we make, and how to reach beyond what we know is happening today and anticipate what is going to happen tomorrow.  He shared a fantastic interview from 1964 by the author of 2001, Arthur C. Clark, with his predictions for the future.  He said maybe the world would not exist (meaning we would live virtually.  That we would be able to work from anywhere, even Tahiti or Bali. Imagine that! 🙂  So what is our future going to look like in 20 years? Visualize it and fit your business into it .  Is video going to be huge? Yes.  Is mobile taking over? Yes.  Be ready for that.

Social Media takeaway from ITS 2011

The social media panel gave a basic overview, but some productive takeaways are about using Linked In more, especially for a B2B business. People tend to discuss social media as Twitter and Facebook, but Linked In is a tremendous resource for reaching businesses and often overlooked. It’s not as important for all business models, but spend a few minutes evaluating if this is a missed opportunity for you.

  • Have all employees update their profiles.
  • Set up your company page.
  • Regularly update status, even just to share a new blog post.
  • Join groups and PARTICIPATE in them.
  • Connect Linked In with your Slideshare account if you have one.
  • Participate in Linked In Answers.

Baidu, a “local Chinese Google”, who leads the search engine market with over 75% share (Google only has 19 percent), is also one of the biggest and popular websites in the world. Alexa currently ranks it as the 6th popular in the world, just above Wikipedia and below Live. As do most big players in the SE industry, Baidu offers various services – such as video and image storage, website building platform, online encyclopedia, discussion forums, and more.

However, in today’s dynamic world, standing still and cherishing your achievements will very quickly lead to dethronement, at the very least. That’s why Baidu is looking to expand even further, especially when the number two Chinese website, Tencent, is also gaining ground, entering Alexa’s “world’s top 10” this month, after surpassing Twitter.

Tencent is largest internet company in China, and, with Facebook being unavailable to users, it is trying to utilize the social networking niche to compete with Baidu. The “satellite” services that are being offered by Tencent are very similar to the stated above Baidu products, making the clash between the two a “hot” battle for dominance. Baidu’s response, according to Robin Li, the CEO of the company, lies within expanding its own network of users and making it more “social”. In addition of fighting Tencent, this should also serve as additional income channel for the Chinese market leader.