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John Wieber

Partner

has 13+ years experience in web development, ecommerce, and internet marketing. He has been actively involved in the internet marketing efforts of more then 100 websites in some of the most competitive industries online. John comes up with truly off the wall ideas, and has pioneered some completely unique marketing methods and campaigns. John is active in every single aspect of the work we do: link sourcing, website analytics, conversion optimization, PPC management, CMS, CRM, database management, hosting solutions, site optimization, social media, local search, content marketing. He is our conductor and idea man, and has a reputation of being a brutally honest straight shooter. He has been in the trenches directly and understands what motivates a site owner. His driven personality works to the client's benefit as his passion fuels his desire for your success. His aggressive approach is motivating, his intuition for internet marketing is fine tuned, and his knack for link building is unparalleled. He has been published in books, numerous international trade magazines, featured in the Wall Street Journal, sat on boards of trade associations, and has been a spokesperson for Fortune 100 corporations including MSN, Microsoft, EBay and Amazon at several internet marketing industry events. John is addicted to Peets coffee, loves travel and golf, and is a workaholic except on Sunday during Steelers games.

Web Moves Blog

Web Moves News and Information

Blog Posts by John

Have you realised that a good, eye-catching site design can be a great ally in your link building efforts? Let me show you how to go about this.

Why you could use a beautiful design for link building

People just love beauty. It’s a fact. Not that you should feel miserable if your site doesn’t look that good. Content still matters and always will. However, when you have a truly good-looking site or blog, many people will want to share its link with others regardless of the content’s quality. Besides, there are many sites which specialise in linking to beautiful pieces of web design.

A beautiful design will certainly create backlink opportunities that you wouldn’t have otherwise. (more…)

I bet you have read several articles on how to build links by leaving comments on do-follow blogs. But you must know that the vast majority of blogs have the “no-follow” attribute appended to all links left in their comment areas, hence hindering them from passing link juice.

Should all those blogs be ignored by you? Of course not! There’s a way to use them in your link building campaigns and I’m going to tell you what it is: leave several good comments on several no-follow blogs to get noticed by the bloggers and their readers.

Yes, it’s that obvious. And if you don’t have any spamming tendencies, you’ll find it very easy as well. (more…)

It may sound like a phrase taken out of Stephen Hawking’s books, but “infinite space” on the web is simply defined as “very large numbers of links that usually provide little or no new content for Googlebot to index.” Needless to say, it’s a bad thing, and can lead to bandwidth congestion issues, or worse – Googlebot may not be able to index your site’s content completely.

A good example are calendars, which usually have a “Next Month” link. Since time is (almost) infinite, it’s possible to crawl through these links successively, onto a faraway future date, without much usuable content getting indexed. In effect, the search spider got trapped in “infinite space” instead of getting on to index your other content-filled pages. Now, Googlebot is smart, but apparently not smart enough just yet. It can figure out some of these types of URLs on its own, but it has its limits, and therefore needs human intervention some of the time. (more…)

It all boils down to convenience, and for some people, picking up their hard-earned AdSense earnings thru Western Union Quick Cash is the way to go. No more waiting for checks in the mail or for bank clearance. Now, Google has added even more countries for this payment method, including Bulgaria, Egypt, Lithuania, Morocco, and Taiwan, bringing the total number to 14. If you’re interested, here’s the full list of countries currently in the program: (more…)

The date range operator is one of those great yet little-known, rarely used Google search strings. As a webmaster/blogger, you shouldn’t ignore it though.

How does Google’s date range search operator look like?

Here it is:

desired search term daterange:2007 january-2008 june

Of course, you must replace the phrases and dates by the ones you want to research. For instance, if you want to search for SEO tips published between Jan/2005 and Dec/2006, type the following on Google’s search box:

seo tips daterange:2005 january-2006 december

Now choose a topic and try it for yourself. (more…)

People are spending more and more time on the Internet, and yet most companies are slow to spend their advertising dollars online. As the undisputed leader in the industry, Google is trying to find ways to lure more ad spending on their network by improving their product offerings. After acquiring DoubleClick and retiring its referral ads program, Google made another announcement about its advertising arm. In a bid to enhance the functionality and quality of their ads, the following features are going to be made available in the coming months: (more…)

All over the Internet you can find guides and tutorials that will teach you how to make money by creating and selling eBooks. This looks like a good idea indeed. However, what I’m going to suggest is that you create a good eBook and… give it away. Yes, it means you won’t make money immediately. No, it doesn’t mean you won’t make money later.

Why should I offer my eBooks for free when I could be selling them?

There’s a good reason for this: by giving high-quality info away you’ll generate backlinks for your site or blog. (more…)

Preserving your site or blog’s credibility is much easier than you may think. I’m going to illustrate this with two personal examples:

1. After writing my recent article on StumbleUpon traffic, I took the time to review it and compare it to the sources of information it was based on. I thanked myself for doing this: I quickly spotted some inaccuracies in my post. All I had to do afterwards was to correct the wrong bits of info, rebuild some sentences and add a few others. Of course, I took these simples measures before hitting the “publish” button. Then I reread everything again and compared the fixed article to my sources one more time. I only published the post after making sure that there wasn’t a single piece of info in it that I couldn’t claim to be true to the best of my knowledge. (more…)

Now seems to be a good time to try to drive more StumbleUpon traffic to your website. It’s been announced on the StumbleUpon blog that the old 200-friend limit will be lifted. Moreover, stumblers will be able to subscribe to someone’s stumbles without becoming a friend.

Why should you care about StumbleUpon’s friends limit?

At StumbleUpon, whenever you stumble and review a page/image/video, the link and your comment are displayed on your friends’ homepages. Therefore, having a large amount of StumbleUpon friends can help you spread the word about your own sites and/or sites that belong to your partners or friends. This is why you want to be added as a friend by as many stumblers as possible. However, StumbleUpon used to have a 200-friend limit for all accounts. Such limit obviously harmed StumbleUpon’s networking potential.

Now that the limit is about to end and stumblers will be able to subscribe to as many people as they want, you can add everyone and everyone can reciprocate. But it doesn’t necessarily mean that everyone should subscribe to you, nor that you should reciprocate all subscriptions. (more…)

In a previous article I discussed the importance of niches for a site or blog’s success. However, many people build their sites without having a niche in mind, because they either don’t know any better or they simply don’t care much for the consequences. While some of them will eventually modify their content in order to fit it in a niche, others will still prefer having a general/miscellaneous site. If you belong in the latter category, you may be wondering what you can do to drive traffic to your pages.

Well, all is not lost. Here are some tips to help you get some search engine love, retain visitors and increase pageviews:

1. Pretend that each page on your site is a sort of mini site on a specific niche — and optimise it accordingly. Make sure that the page’s title is highly optimised and relevant to its topic. The description meta tag, the alt tags and the written content should all contain related keywords. If you want to cover a different subject, create a new page for it, instead of cramming it into an existing one. (more…)