How To Drive Traffic To Sites Without a Niche
In a previous article I discussed the importance of niches for a site or blog’s success. However, many people build their sites without having a niche in mind, because they either don’t know any better or they simply don’t care much for the consequences. While some of them will eventually modify their content in order to fit it in a niche, others will still prefer having a general/miscellaneous site. If you belong in the latter category, you may be wondering what you can do to drive traffic to your pages.
Well, all is not lost. Here are some tips to help you get some search engine love, retain visitors and increase pageviews:
1. Pretend that each page on your site is a sort of mini site on a specific niche — and optimise it accordingly. Make sure that the page’s title is highly optimised and relevant to its topic. The description meta tag, the alt tags and the written content should all contain related keywords. If you want to cover a different subject, create a new page for it, instead of cramming it into an existing one.
2. Avoid building hundreds of pages on entirely unrelated subjects. Try having at least 2 or 3 pages on each topic. This is easy to do when you don’t exhaust a given subject on a single page. For instance: if you want to write a blog post about red clothes, turn it into a series, so you have a post about red dresses, another one about red skirts and so on. You get the idea.
3. Always interlink pages on related subjects; this way you’ll encourage your visitors to stay on your site for longer. All you need to do is place a visible link box or list right below your content, or include related links within an article. Use clear, proper anchor text, so readers have no difficulties in noticing that those are related links indeed.
As you must have noticed, the tips above will cause your site or blog to have several “microniches” within a same address. This is a way to reduce loss of pageviews and preserve that miscellaneous flair to your site at once.
