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Archive for the 'Online Marketing' Category

5 campaigns you wish you thought of

Top 5 Mobile Campaigns

The strategic and creative possibilities offered by mobile devices are the future of advertising and marketing. People spend more and more time on their smartphones and less time watching TV. As a logical consequence, promoting a brand means to rethink the allocation of advertising budgets between old and new channels of communication, even if things seem to be moving at a slow pace: while 37% of the total time dedicated to media was spent watching TV and 24% on mobile, advertising spending on TV remains at 41% compared to 8% on smartphones and tablets (source: KPCB). (more…)

Mobile vs Standard WebsiteThe present trend is that of mobility and the same applies to computers as well and that is the reason why more and more people are opting for internet enabled smartphones as they help them stay connected even while on the move. However, this has posed a certain type of problem for websites and website developers as many of them are not mobile friendly and hence not accessible through the mobile. The inability of websites to connect with the customers through mobiles could mean a loss of customers, which no business can afford. Therefore, website owners and developers have to work towards creation of websites that are available for the mobiles as well.

However, the task of creating or building a mobile version of the website is not very difficult as there are several tools that ease the process of creating mobile versions of websites. Some of these tools are discussed below:

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Blogging has become second nature to many people, and they are reaping the rewards. Business owners in any industry should learn how they could benefit from blogging.  I have been blogging for the past 5+ years.  You can check out all my ramblings about PPC here.

How businesses can benefit from blogging is by reaching and remaining on the first page of search engines. For instance; a garden/landscaping business has started a website with their products and services but have very little web traffic. It is not because they do not have good products or services, it is because they are not appearing on the first or second page when potential customers are searching for products they carry. The best step management can take at this point is to begin posting regularly (or hire someone to do it) with information about the gardening and landscaping industry.

Blogging is not meant to be blatant sales pitches; it is meant for informative, valuable content for the consumer. If each post is simply a picture of a product with a “the best there is” tag on it, website traffic will drop instead of rise. When the consumer sees something of value to them that they do not have to pay for (information in this case) they will tell their peers and share it on social networking sites.

Businesses can benefit from blogging by giving consumers free advice and ideas on how to use their products. In the gardening industry there are millions of products available so content should not have to be repeated.  A top business blogger can easily pick one item per day to write about. In staying with the gardening theme the items and tips should be related to the season. This type of approach will keep consumers returning to the site on a regular basis to learn something new. As time goes on, the blog subscriber may become a regular customer as well.

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I wonder what algorithm update Google used to determine the users intent for this search result? Oh wait, they have not searched yet, I wonder if this provides a great user experience?

As I began to post a recent article from a blog on one of our SEO Moves Facebook pages, a little message popped up informing me of a new way to promote my business online.   After clicking to “Learn More” I have found that Facebook has just released a new option to “Promote your Post” for all business pages that have more than 400 likes.  They also came out with a handy guide explaining how to use this new functionality titled “Promote Your Page Posts“.  Here is a screenshot of what the initial promote option looked like for me:

SEO Moves Facebook Promote Post Option

Based on the information provided in the guide for using this feature, the higher you set your budget, Facebook will automatically attempt to determine the number of users that would be reached by your promotion.  Once you start the promotion, you are able to pause it, adjust it, and resume it at your will.  You can also target the promotion to users by location or language.  This will cause the post to only show promoted for users that are from the set location or language and can be helpful for a regional company that would like to promote a sale or special offer in only one particular area.  The entire process is described in the guide as:

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Last night while browsing Facebook’s iPhone app,  a little message popped in at the top of my News Feed informing me of a new Facebook iPhone app devoted to managing the pages you are an admin on all from one place.

Install Facebook Pages Manager Notification in News Feed

While the number of smartphone users continue to grow daily and as social media interaction is developing into a major factor in the credibility of “great content” in Google’s eyes; I decided to head over to App Store and give it a try.

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Just heading to bed and noticed that out of the blue, many exact match domains have slipped in search. I noticed a number of exact match domains names have slipped somewhere from 5-40 positions in search. It was really long over due that Google fixed this issue. Exact match had gotten so far out of hand that domain names like www.health-insurance-quotes.us were ranking well.

Glad to see Google has discovered a way to tweak this, although I am not a fan of some of the recent changes Google has made, they really did need to make some serious changes.

Google has been releasing changes to it’s algorithm rapid fire, I think they updated it about 3-4 times in the past 60 days. I think they may take a breather soon, and possibly even turn back some of their changes. I think they have moved with a VERY heavy hand on some of their link updates, and have really scared everyone online.

Everyone now is worried about “over optimization” I have had nearly every client of ours contacting us about this, so needless to say it is on everyone’s mind (including mine).

Growing rapidly, with about 200 million registered users and estimated to surpass the 15 million adult users in the US in 2011, Twitter has proved as a very successful venture in the past 3 years. Based on acquisition offers, the company value has increased from $3.7 billion in 2009 to about $10 billion in the closing months of 2010. Yet, the owners are probably not going to sell it any time soon.

Instead, they want to turn Twitter into more profitable website. And the best way to ear money for an internet website is, of course, advertising. Currently, there are three options for advertising on Twitter – Promoted Tweets (that look like normal tweets, but are said to reach not only your followers but a significantly larger crowd), Promoted Trends (advertising at the Twitter home page) and Promoted Accounts (Twitter recommends certain accounts as “worth to follow”).

The problem, however, is that every potential advertiser has to submit an advertising  request, which is then reviews by the Twitter staff and is either approved or not approved. The approval process is manual and, as a result very slow. Many small- and medium-sized businesses simply give up, unwilling to wait, and turn to other advertising options – such as Google Adwords and Facebook Ads.

Although Twitter is not going to remodel the advertising scheme completely, it is done the first step, reportedly increasing the “advertising team” to assize of 35 workers (a notable 10% of the company personnel). Their primary task will be to improve response times and also to contact potential advertisers – those who had previously expressed interest in using Twitter in their campaigns.

Recent consumer study conducted by comScore and GroupM revealed that although 64% of the users are likely to follow a brand on Facebook and/or Twitter, search engine is still the most popular initial step for the majority of purchases made online. The study shows that nearly 60 percent of future buys originate within the search engine websites, with social media coming in the third place with 18% behind company websites (24%). And of those 18%, nearly half will eventually turn to search at some stage of their research. Similarly, only 40 percent of those that use search as their initial step will use social media throughout the purchase.

Moreover, almost no users (less than 1%) use Social Media and do not use search, while the search beats the “search+social media” combination 50 to 49 percent. Only 45 percent, though, use search throughout their research with 26 percent stating that they only use search in the beginning of the process.

The study also shows that customer reviews are something customers are looking for – making the recently reported idea of “SearchReviews.com” pretty viable. 30% of the responders said reviews are the most important thing to them. Social networks were selected by 17% of the users, and video sharing finished third with 14%.

Notably, the study only researched COMPLETED buys. So, maybe social media is simply good at preventing future purchases? After all, reading a page of negative opinions about a product can drive you away from it, and sometimes the whole idea of purchasing a certain accessory can become obsolete…

It was always believed that “word-to-mouth” is the best form of advertising. Before buying certain product, one would generally consult with those who already bought it, asking their opinion as well as the observed pros and cons. Advertising could make the product recognizable, but it were always the reviews that could make it a really popular hit.

With the introduction and development of the internet and the so-called “global village”, the importance of the reviews has escalated even further. When considering certain product, most of us would check what the others said about it, reasonably assuming that an unbiased opinion of the real user is more valuable than the presented specs and even professional opinions. Reading reviews before buying a product has become a mandatory (and quite easy) stage of the research.

Recently, another step in promoting this “what-do-the-users-say-about-it” way of buying has been made. A new site has been launched, called “SearchReviews”. The idea is simple – it is an Search Index (or as we call it “search engine”) that gathers reviews of various products form different online retailers (amazon, ebay etc.) and presents them as the answer to user query. The search can be a very specific (such as Nokia N95 8g) as well as fairy general (apple iPad). Currently, reviews only exist for products, but in the future SearchReviews.com owners plan to include services as well, integrating local reviews into the index.