Matt joins our team with extensive eCommerce experience, and in depth familiarity with multiple CRMs, CMSs, and software applications. He’s Analytics and ADwords certified and spends time on both of these for our clients and sites. He rapidly devours new software applications; Matt is the kind of guy you can throw into the deep end and he’ll learn how to swim fast and teach the rest of us. Tech savvy from server configuration to Photoshop, he’s hard working and mature beyond his years. He brings an interjection of youth to the company. Matt’s a gadget guy, beating us to the punch with the latest apps and tools and releases.
A good landing page could increase conversions by up to 300%. Stop directing people to the homepage and drive them towards targeted content! This infographic will help you to put together the perfect landing page – from tips on message prioritization to CTAs – that’ll foster engagement and grow your revenue. (more…)
A Federal judge has allowed a lawsuit to move forward against Google clearing the first hurdle in actually bringing the suit to trial. The company e-ventures Worldwide LLC (a search engine optimization company) is alleging that Google Inc. has improperly censored search results for “anti-competitive, economic” reasons. (more…)
As confirmed over on the Webmaster Tools blog yesterday, Google is implementing a new change to their algorithm, this time focusing new penalties on something called “Doorway Pages.”
What are doorway pages you may ask? Google explains it like this:
“For example, searchers might get a list of results that all go to the same site. So if a user clicks on one result, doesn’t like it, and then tries the next result in the search results page and is taken to that same site that they didn’t like, that’s a really frustrating experience.”
Basically over time in an effort to maximize their search footprint, a number of online sites have created various doorway campaigns using either the creation of many different pages on a site, a number of different domains, or a combination thereof.
If you are wondering about any of your current campaigns, make sure they don’t fall into any of these categories: (more…)
On December 1, 2014 Mozilla rolled out version 34 of its popular open source internet browser – Firefox. This may not sound like a big deal as updates to Firefox come pretty frequently but what was included in this new update may very be.
The default search provider has been switched to Yahoo in the United States.
Since 2004 Mozilla Firefox has been in an agreement with Google to use them as their default search provider on the home page and the search box in the top right corner in almost all countries. This has been the main source of revenue for Mozilla over these past 10 years which had forced them to become dependent on Google. (more…)
As you may know we recently re-branded our company and along with creating a new name, website, and logo – we also had to change all of our social media pages / URL’s to reflect the new company name.
Thankfully these days most of the popular social media sights have special tools designed just for this purpose and I will walk you through a few of them. (more…)
I’m sure by now everyone has seen that Google allows you to set up authorship credit for the content that you create. Credit is given by a picture of the author along with a link to the author’s Google Plus page as well as a link that allows you to read more posts by the author.
Setting this up for a blog with only one author that is posting content is pretty straight forward and there is a lot of good information available on how to do it. The problem comes when you have a website or blog that has multiple or more than one authors posting content. Unfortunately the steps that would allow this to work in a single author instance do not work when there are multiple authors and you would end up with the wrong author receiving credit for the content.
After a fair amount of searching I was still not satisfied with any of the answers I had found on how to create the authorship credit when there is more than one author. A lot of the posts that I found contained old and outdated information or steps that are honestly not necessary to this process. Finally after piecing together a bunch of information, I was able to find a solution to my problem that was surprisingly even easier than I had expected! In these next couple sections I will cover how to configure the author credit for both of these scenarios (single author or multiple authors) in WordPress.
As I began to post a recent article from a blog on one of our SEO Moves Facebook pages, a little message popped up informing me of a new way to promote my business online. After clicking to “Learn More” I have found that Facebook has just released a new option to “Promote your Post” for all business pages that have more than 400 likes. They also came out with a handy guide explaining how to use this new functionality titled “Promote Your Page Posts“. Here is a screenshot of what the initial promote option looked like for me:
Based on the information provided in the guide for using this feature, the higher you set your budget, Facebook will automatically attempt to determine the number of users that would be reached by your promotion. Once you start the promotion, you are able to pause it, adjust it, and resume it at your will. You can also target the promotion to users by location or language. This will cause the post to only show promoted for users that are from the set location or language and can be helpful for a regional company that would like to promote a sale or special offer in only one particular area. The entire process is described in the guide as:
Last night while browsing Facebook’s iPhone app, a little message popped in at the top of my News Feed informing me of a new Facebook iPhone app devoted to managing the pages you are an admin on all from one place.
While the number of smartphone users continue to grow daily and as social media interaction is developing into a major factor in the credibility of “great content” in Google’s eyes; I decided to head over to App Store and give it a try.