03
Jan
2011
Rumors: Google Intends to Battle Apple for Publishers
According to several anonymous sources, Googel is planning to launch an e-newsstand application that will run on Android tablets and smartphones in order to battle Apple’s iTunes sales.
Leading publishers, such as Time Inc and Wall Street Journal, are being approached by the not-only-biggest-Search-Engine executives in order to establish a fruitful cooperation and figure out the most beneficial way of application development. Commissions lower than those of Apple’s (30 percent) are being promised as well as various advanced buyer’s data-gathering features.
When all this is going to happen is unclear, and some doubt that the venture will launch at all – but the initiative is too important to overlook as Google looks to enter another niche.
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