Evaluations and Testimonials Are Also Marketing Tools!
Evaluations & Testimonials
Evaluations and testimonials are under-utilized by many businesses. If you are new in business or have a new product or service, ask satisfied clients if they would mind writing a testimonial. It’s a great marketing tool for your business. Others will see the testimonials about your business products/services and will provide that extra confidence in them. Thank them with a little gift for their testimonials.
Many people believe in the written word, and testimonials are a wonderful business reference. They are invaluable to your business. Collect them and put them into your websites. Let other clients read about your customer expertise. Customers buy from businesses that offer excellent customer service.
If you are introducing a new product or service, find reputable clients or companies who would like to test your product for you. Offer it at a discount in return for an evaluation or testimonial. Always ask for written permission to use testimonials in your promotional literature, website, etc. Most people are impressed with testimonials, they are one of the main features that influences current and future purchases.
Haven’t you ever run across a product/service you wanted to purchase and reading the testimonial influenced your purchase? The same applies to your business. Let other customers read them…they’re great marketing tools!
Author:
Sonia Colon of JimsonProducts.com
