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7 tips to become a better SEO

via Flickr

via Flickr

Hope everyone’s having a great weekend, short and sweet post today of 7 tips to become a better SEO.

A search engine optimization specialist is a dime in a dozen nowadays, everyone from designers, developers to your marketing executives are calling themselves SEOs. There is a misconception that been an SEO simply involves some knowledge of how search engines work and getting links.

1. SEO for glory not for money. What separates the good from the bad is that great SEO work for the results. If your sole focus to become an SEO is for the money, than my last 9 tips will seem like a nuance. Great SEO work for the glory of the results. The pride of seeing their hard work bare fruition is something most people don’t understand, sure you shouldn’t get too emotionally attached to your work. But the driving force of good SEO is their passion to deliver the results.

2. Willingness to learn. No great SEO will claim they know everything there is about search engine optimization, those that do should be questioned about their knowledge and proof be shown. SEO has been and in my opinion will continue to be an evolving industry. As the world demands better search results from search engines, companies like Microsoft and Google will continue to change their services to fill the demand. It is a pre-requist for any SEO to constantly educate themselves. A simple question to ask when hiring an SEO. ( what publications, blogs, websites do they frequent and contribute to )

3. Willingness to share. SEO is a community based industry, a lot of work comes from referrals. And if you are unwilling to share your ideas with others and join discussions. You will find yourself a very lonely SEO with no work. I am not implying that to divulge your company secrets or all your knowledge to the world, once you become part of the community and build solid relationships with other SEO’s that you trust, this is where sharing of ideas can really bring great benefits.

4. Under sale, over deliver. We have all come across the loud mouth, Cr*p talkin salesmen that promise the world but can’t deliver the product. Don’t be that person, if you are in a client facing role, a great SEO presentation will include facts, accurate projections and great presentation skills. Always be honest with your clients when dealing with deliverables and results, sure most client won’t understand what it is exactly us SEO’s do but a great SEO should have the ability to ‘dumb’ down the answers. Be conservative in your traffic projections because when you over deliver results, everyone is happy.

5. Develop your analytical skills. A great SEO needs to possess an analytical¬† mind, be able to gather data from different sources and combine / analysis the data to determine a favourable outcome. How can you perform an accurate keyword analysis, traffic projection or simply how many backlinks to acquire if you don’t have good analytical skills.

6. Learn to use these tools. Your job as an SEO will often require you to use these programs. Don’t rely on sys admins or designers to do the work, otherwise you could be waiting a long time, SEO is a time dependent service. The quicker you start, the faster you will see results.

  • Google and other search engines. ( pretty obivious, but you would be surprise how many SEO’s dont know the basics )
  • Cpanel / Plesk
  • Server based traffic statistics programs ( AWstats, webalizer, mint, pikwik )
  • FTP programs
  • Basic HTaccess knowledge
  • Google webmaster tools
  • Google Analytics
  • Basic HTML editors ( dreamweaver / notepad )
  • Popular content manage systems ( wordpress / joomla )

7. Develop your creative mind. No one likes a robot or a drone, SEO is a creative process that requires you to create solutions for many different clients in different markets. If you are a freelance or inhouse SEO, having a creative mind will help you with your sales pitch, if you can consistently put forward new ideas to your clients that will increase their traffic, they will love you for it. Ideas can be big or small, such as these simple creative link-building concept.

I hope you have enjoyed these tips and have taken away some ideas to help you on your SEO journey. As always, if you agree or disagree with my views, please share them in the comments.

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