Bing&KAYAK vs Google&ITA
While several companies established a Fairsearch.org group in order to try and prevent the Google-ITA deal, claiming that it is a yet another step of monopoly (by Google that is) of the airline ticket market, Bing has decided not to complain, but to fight. In addition to purchasing a predictive engine for flight costs, the Farecast, about a year ago, they now team up with one of the popular travel search engines, the KAYAK. It seems that the deal is beneficial for both sides – after all, KAYAK is probably also worried about Google acquiring ITA, despite their talks about “welcoming Google as a competitor”.
It their announcement, Bing flatters KAYAK, calling its new partner “a leading innovator in travel search”, and talks about “more comprehensive travel search experience”. The deal should benefit those people who want to plan and book via Bing. Although this looks like trying to stop people from leaving Bing, the move is actually a counter-step to Google entering the travel search. Of course, although “Google is not wining every niche it enters” as said KAYAK CTO and co-founder Paul English, it can affect the market heavily.
So, there is nothing left but to wish good luck to both Bing and KAYAK in their struggle.